Astrid Van den Bossche


DPhil Programme in Management Studies






Started in 2013

A film lover turned branding consultant turned marketing academic, currently exploring the landscape of children’s picture books, advertising literacy, and digital methods in the humanities. Enjoying Saïd Business School’s stimulating atmosphere, Oxford’s dreamy library nooks, and Britain’s melancholic weather.

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Posted by: on June 22, 2015

On interdisciplinarity, your advertising scepticism, and children’s picture books

Needless to say that given the morally dubious status of the business realm, the prejudice seeps through to the business school’s academic denizens and their research activities. But I suspect only a small percentage of my colleagues would agree the bulk of their work can be described as narrowly as ‘how to make more money.’ […]

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Posted by: on June 4, 2015

A place for learning

One may argue that Trinity is the prettiest of the termly triad. It is quintessentially Oxonian, more so than Michaelmas’ fresh-faced hearties, or Hilary’s frost-covered spires. As the limestone warms under a delicate spring sun, Oxford’s gardens and lawns come into their full verdant glory, while the punts reclaim the Isis and the Cherwell. My […]

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Posted by: on February 22, 2015

On doctoral colloquia

One year ago, my colleague and fellow blogger Guillermo Casanovas detailed the proceedings of 2014’s Spring Doctoral Conference with revealing insight. This year’s doctoral research event, held on February 12, differed in little but name—the Winter Doctoral Conference was as much a success and revelation as its predecessor. Our brothers and sisters in arms presented […]

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Posted by: on February 5, 2015

Hand in the honeypot

One of the perks (and curses!) of doing a DPhil is the endless opportunity to learn more. Not just from books, from your supervisor, or your immediate colleagues, but from the vast university network of scholars who all have incredible knowledge to share. Be it a standalone lecture, a lunchtime seminar, or a full-blown course, […]

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Posted by: on December 5, 2014

The Bookish Winter Wonderland

Did you know the Bodleian Libraries stock at least 10 copies of Cat in the Hat? My research requires me to read many children’s books. As I realized this, I began to despair at the thought of hassling my parent-friends to give me access to their crayoned collections. I shouldn’t have worried. Across the university, […]

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Posted by: on October 31, 2014

Michaelmas – that delightful time between summer and winter

Michaelmas is a term in both senses of the word. A period of time and a loaded concept, it stands for: ‘When leaves turn red—freshers abound—must get back into reading/writing/thinking (never mind the order)—I’m soaked through again—can’t wait for mulled wine—why is it dark already—and, finally—where did the year go?’ At Saïd Business School, term […]

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